Selling in Spanish
Local advertisers slowly realize the buying power of Spanish-speaking consumers.
Thursday, July 22, 1993
When The Monterey County Herald supplement La Voz succumbed last month, the Salinas-based weekly El Sol became the only Spanish language publication in all of Monterey County--a county where nearly one resident in four would prefer to receive information in Spanish, according to several sources who market to the Hispanic community in Monterey County.
This issue of the Weekly was published in print only and has not been digitally uploaded.
To read the hard copy of this story please visit our offices: 668 Williams Ave., Seaside, California. Many hard-copy issues can be found at the local libraries.
For more information, please call (831) 394-5656.
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