Selling in Spanish
Local advertisers slowly realize the buying power of Spanish-speaking consumers.
Thursday, July 22, 1993
When The Monterey County Herald supplement La Voz succumbed last month, the Salinas-based weekly El Sol became the only Spanish language publication in all of Monterey County--a county where nearly one resident in four would prefer to receive information in Spanish, according to several sources who market to the Hispanic community in Monterey County.
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