Going Natural
Food labeling, improved quality boost consumption of organic products.
Thursday, November 17, 1994
Paul Branum, manager of the california Department of Food and Agriculture's (CDFA) organic food program, is officially home sick. Nonetheless, the self-described "one man band" for California organic produce is talking to a reporter, hollering into the phone about a market for organics that he says is so big, neither his tiny office, nor California's 1,900 registered organic growers can meet it.
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