All Aboard

Cooperation is the latest strategy for promoting tourism.

By Deborah Johansen

Thursday, October 13, 1994

With tourism still facing a snail-like recovery, counties from San Luis Obispo to San Francisco are gearing up with major campaigns and bigger budgets than ever to lure tourist dollars from their number-one potential source--Southern California.

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Browse more issues

  • Boosting Tourism April 4, 1991
    Tourism Task Force

  • From Sinks to Space Suits Sept. 9, 1993
    A look at manufacturing in Monterey County.

  • When and How March 30, 1995
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  • Please, Stay! Nov. 10, 1994
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