All the Juicy Details

Odwalla Founder Greg Steltenpohl and his partners were looking for a business that allowed them to respect the earth, nourish the body, and stay within spitting distance of the ocean.

A soothing expanse of blue ocean is on permanent display outside Greg Steltenpohl's window. Playing counterpoint to this azure backdrop are the contents of his desk. The Odwalla founder's 8-year-old son, Eli, smiles up from a photograph taken somewhere in the snow.

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