In 1995, the publisher of Coast Weekly awoke to see Saturday's edition of the Monterey Herald. The lead cover photo was shot at Friday's Pebble Beach Tennis Challenge. In that photo, and in the stands, sat four of Coast Weekly's advertising sales reps, apparently watching the tennis tournament instead of working on Friday.

After Doug McWhirter's scathing review of Clint Eastwood's movie Absolute Power, Coast Weekly was booted out of Eastwood's Mission Ranch. They let us back in two weeks later.

In February of 1990, Coast Weekly published a list of non-smoking restaurants in Monterey County. At that time, the list only totaled11 establishments.

In December,1993, when Coast Weekly first began publishing Max Cannon's "Red Meat" cartoon, we were among the first five papers around the country to do so.

"Red Meat" is carried by more than 70 publications around the world (including the Czech Republic, Venezuela, Ireland and South Africa), and Cannon will publish his second volume of cartoons in October of this year.

January, 1998: Coast Weekly officially goes online (www.coastweekly.com). In July, we are named as one of Free Paper Publisher's top 10 newspaper websites.

Last week, our website averaged almost 4,000 hits per day.

In 1989, the publisher's young dog, a Viszla named Gyro (who came to work at Coast Weekly everyday), was snagged by the Carmel dog-catcher four separate times while sneaking off to run on the Carmel beach. The fine: $50 each incident. In 1990, Gyro got stuck on a roof while chasing a cat near the Coast Weekly offices. Carmel fire and police personnel were called by neighbors to rescue him. Gyro, now 11, sleeps soundly most of the day.

In 1991, Coast Weekly moved into its new offices in Seaside. Unbeknownst, the building was originally designed by then-32-year-old architect Charles Moore and was his first commercial building (in 1956). Charles Moore went on to become internationally recognized for his work which included Sea Ranch in Mendocino and La Mirada museum in Monterey. In 1991, Charles Moore received the American Institute of Architects Lifetime Achievement award, putting him in the ranks of I.M. Pei and Frank Lloyd Wright as one of this country's finest architects.

After our election issue was published in November 1992, which included a controversial endorsement of an alcohol tax, approximately 1,000 Coast Weeklys disappeared in the Cannery Row area. The papers were back in their racks the following Wednesday, the day after the election.

In 1993, the Monterey Bay Aquarium ran a full page ad in Coast Weekly offering a coupon for free admittance to locals. They received 10,238 coupons in nine-days, a remarkable 25 percent response.

Earlier this year, Yvonne Smith, advertising coordinator for Coast Weekly's personals, received a letter addressed to the "Love Empress."

Although Coast Weekly was one of the first papers in the country to publish the cartoonist Callahan, we were also the first newspaper to fire him. Callahan, a paraplegic, had a great publicist, and shortly after dropping his cartoon, a film crew from "Entertainment Tonight" arrived in our offices to interview Associate Editor Chuck Thurman and find out what we had against paraplegics. That month the NY Times magazine section did a cover story about Callahan, putting Coast Weekly and publisher Bradley Zeve back in the spotlight.

In 1989, Coast Weekly was the first newspaper in Monterey County to be printed on 100 percent recycled paper.

In 1996, Coast Weekly distributed 20,000 red antenna balls to local retailers which coincided with our advertising campaign "There's only one newspaper in Monterey County that has balls." The antenna balls were gone in less than two weeks and can still be seen zipping around the county.

At a July 4th celebration at Salinas Municipal Stadium, after a Salinas Peppers game and before the fireworks, 3,000 attendees performed "the wave" holding up Coast Weekly. On the third wave, in a moment of mass hysteria, the papers were thrown into the air and shredded, creating a colossal paperstorm (and mess). The event was captured on Hi-eight video, but was lost at the video production company. They're still looking for it.

In 10 years, Coast Weekly has never suffered a workplace injury that has required more than a bandaid. (However, untold quantities of aspirin have been consumed.)

In 1992,Coast Weekly's first Halloween ball drew over 1,500 dancers in costume to the Doubletree Hotel. The crowd was entertained by Big Sur's Barefoot and Santa Cruz Steel. The event was a benefit for the Surfriders.

In 1993, in an effort to facilitate better regional advertising of Monterey County for visitors, Coast Weekly introduced and published California's Guide to Monterey Bay, a visitor's guide inserted into weekly newspapers throughout the state of California. Circulation: 1.5 million.

In 1989, the entire staff of Coast Weekly drove up to Burlingame to attend a Tony Robbins "Fear Into Power" firewalking event. Most staffers chickened out, although a few successfully strolled across the burning hot coals, without even getting a blister.

(The deserters dined on delicious crabcakes in a small Haight-Ashbury restaurant.)

In 1997, four staffers jumped out of an airplane at 15,000 feet above Marina, all part of a day's work to get the story. One of those parachuters, Chuck Thurman, was featured in our "Summer Thrills" cover photo.

In the first year of the Media Softball tournament, the Coast Weekly "Love Yams" crushed the Salinas Californian and Monterey Herald teams to make it to the finals. The Love Yams lost in the last inning to KCCN-TV due to a bad call by Umpire Sam Farr.

One advertiser at our best distribution site in Carmel personally re-delivered 400 papers to our doorstep because the papers were "crushing" his flowers.

The Ramada Inn in Monterey called one early Thursday morning to report that, due to an errant throw, a bundle of Coast Weeklys had been thrown through their front window. Damage: $750. The driver was reprimanded.

In the 1994 edition of the Montery Fair Guide, published by Coast Weekly, we misspelled Monterey. The editor was reprimanded.