The Black Circle
Bob Gamber likes his vinyl, the old and the new.
Thursday, June 3, 2004
Vinyl Revolution is the record shop with the purple sign
located on the edge of New Monterey, right where Lighthouse
Avenue comes out of the tunnel.
I must have been one of the first customers in the store when
it opened on New Year’s Day in 1994, because I was 12 years
old and had just stopped listening to KDON’s throwaway pop and
was getting into music that was a little bit heavier.
The first few times I went into Vinyl Revolution I was on
guard. I had never seen or heard anything quite like it: the
purple theme collaged with psychedelic gatefold album covers,
performance flyers, posters, yellowing publicity shots and
other clippings; the smoldering incense and the smell coming
from the stacks of records, an ancient compound of
garage-sale, darkened attic, and cobwebs; the huge,
concert-sized speakers blasting harrowing death-metal while in
an obscure corner an elderly Italian man leafed through dusty
opera discs.
No less a curiosity to me was owner Bob Gamber, a large man
with long, straight brown hair and an equally long,
gray-streaked beard. He’s something like what I envisioned
when I learned about the heroes of Norse Mythology in high
school.
Over the years, utilizing an irresistible marketing strategy,
Gamber largely shaped my friends’ musical tastes, starting us
on Black Sabbath, graduating us to Blue Cheer, Pentagram, and
other more esoteric musical revelations. The first thing I
bought from him was a 13th Floor Elevators record that took me
about six years to fully understand. He still has new
suggestions just about every time I wander in.
Born in Coral Gables, Florida, Bob grew up listening to rock
‘n’ roll on the AM radio. He told me about his first
experience with live music. “I used to go to this slot car
track that all of a sudden one day turned into a discotheque.
I showed up with my slot car and there was a hearse parked
outside, and go-go girls, and this garage band called The
Undertakers was playing. So I went in.”
Because he was in second grade at the time and didn’t have any
frame of reference he was initially “kind of pissed off,
‘cause the slot car track wasn’t there. But then I thought
‘wait a minute, this is kind of cool.’”
At 14, Gamber got his first record store job. He also played
drums in several garage bands but stuck with records because
they were more fun and not so hard on friendships.
He moved to California in 1978. When I ask him why, he says,
“‘cause California.”
He made his way to San Francisco and after some drifting got a
job at The Record Vault, a heavy metal specialty shop and
epicenter for the burgeoning Bay Area metal scene. It was
there that he hung out with Motorhead and where a pimply
teenaged Metallica stayed as guests in the back room. If he
wasn’t so generally modest I’d never believe it when,
confirming a local rumor, he admits to having shown Metallica
drummer Lars Ulrich a thing or two on the drums back in the
day.
After the Record Vault gig he worked in a series of California
record stores, places with names like Record Factory, Odyssey
Records, Universe Records, Record Exchange and Record
Asylum.
Then, in the early ‘90s, his girlfriend found out she had
terminal cancer. She told him to take her record collection
and use it to open a shop of his own once she had gone. “I was
in denial,” he says. “I kept telling her ‘you’re going to make
it. I’ll just take these and hold on to them until you get
better.’”
But she didn’t make it and so, as per her instructions, he
used what she left him, supplemented it with stock he picked
around town and opened Vinyl Revolution on a day ten years ago
when most of Monterey was busy nursing its collective New
Year’s hangover.
Although today’s emphasis seems to be on digital music formats
(chintzy CDs and intangible MP3s—a trend that makes music seem
more disposable than ever), people do still listen to records.
Whether it’s collectors, nostalgics, or kids who listen to new
underground music that’s proudly released on beautiful,
shining 180-gram audiophile-grade virgin vinyl, there is
enough business for Vinyl Revolution to have survived in a
town that has seen the struggle and failure of many small
businesses.
“I do all the edge stuff,” says Gamber. That is, hip-hop,
hardcore, doom, psychedelic, garage, metal, and new
independent label rock.
“Edge” seems to be the key word; it calls to mind one of the
few facts that I remember from biology class a few years ago,
which is that “evolution occurs at the edge of an organism.”
That’s what Bob Gamber does for Monterey—he pretty much
single-handedly keeps us in touch with the “edge,” the musical
frontier where things are as brilliant as they are crazy and
turbulent.
The last time I saw him he was standing in his usual place
behind the counter, wearing an Alice Cooper “Love It To Death”
T-shirt. I had a question for him—I knew it was a stupid
question but I asked him anyway: What keeps him at it?
“Rent,’” he responded. That, and he doesn’t want to go back to
Florida.
Records are what he knows and cares about, so he’ll keep at
it.





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