Gov race heats up as Jerry Brown turns to TV
Tuesday, September 7, 2010
The passing of Labor Day may mean summer is winding down, but it also means the neck and neck governor's race is heating up.
On Labor Day Monday, Democratic gubernatorial candidate Jerry Brown broke with his frugal campaign strategy and launched his first television ad. His wealthy Republican rival, Meg Whitman, has been advertising on TV for months. According to Brown's campaign, Whitman has already aired 45,000 ads. The former eBay CEO has put $104 million of her own money into her run, while Attorney General Brown had less than a quarter of that in his war chest earlier this summer.
The Brown camp has said they can make up for the gap in funding with efficient spending. The ad will air across the state, but on Monday, the campaign tweeted a video link with the message: "California is a big state and advertising isn't cheap. Help us spread our new ad online!"
While Brown spent the holiday criticizing Whitman at gatherings with labor groups, his debut ad isn't negative. Instead, it promotes his achievements in his previous stint as governor and calls for no new taxes without voter approval. This isn't the first time a pro-Brown spot will air on the tube, though. The union-financed California Working Parties group has spent millions supporting Brown and paid for independent ads that attack Whitman.