The Aquarium's Seafood Watch program nets Whole Foods.
Monday, September 13, 2010
With four-fifths of the world's fisheries in crisis, the sustainable seafood movement has become a strong pull for green-minded fish-eaters. But figuring out which choices are ocean-friendly can be complicated.
That task just got a little easier. Whole Foods has linked up with Monterey Bay Aquarium and the Blue Ocean Institute to launch a sustainability rating system for its seafood, the company announced today. Green labels will mark the "best choices," yellow the "good alternatives" and red the seafood to avoid.
Since 1999, Whole Foods has been labeling its seafood based on Marine Stewardship Council certification and applying eco-standards to its farmed fish. The new labels apply only non-MSC-certified, wild-caught fish.
The national yuppie-friendly grocery chain has also promised to phase out its red-listed seafood by Earth Day 2013.