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Best Place to Buy A Motorcycle (2012)

Harley Davidson Of Monterey Co.

333 North Main St., Salinas

424-1909, www.montereycountyhd.com

After nearly 25 years of runaway success fueled by the brand’s appeal to American baby boomers, Harley Davidson’s growth braked precipitously in 2008. “Almost overnight our sales dropped 40 percent,” explained President and COO Matt Levatich. “And with it we lost about 150 percent of our profits. When we were making money there were certain problem areas of the business that had been essentially ignored.” Harley has since refocused on what made them great, and the iconic company is enjoying a resurgent turnaround. Today, you can walk into Harley Davidson of Monterey County and order a bike with the exact specifications you’re looking for – from custom foot pegs to additional horsepower.

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