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Street(scape) Smart: Monterey-based architect Henry Ruhnke’s plans for a revamped downtown streetscape are based on a demographic study conducted by the firm Prizm. “We’re catering to active, middle-class people between 20 and 35 and over 50,” Ruhnke says.

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Tease photo Street of Dreams

A local firm wants to make downtown Monterey the next great shopping district.

Big arrows and bright icons on Del Monte Avenue’s signs direct visitors to Cannery Row, Fisherman’s Wharf, and the Monterey Bay Aquarium – all top-notch destinations, none in downtown Monterey. “Why is Alvarado Street not ...

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