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Locally Traced: John Bailey of Top 10 Produce LLC is preparing to launch a strawberry brand marketed as “100 percent traceable.”

Stories this photo appears in:

Tease photo From the Field to the Fork, Tracing the Traceability Issue.

Consumers groove on knowing where their food comes from, but for the ag industry, it’s become a matter of safety and profit.

The announcement on Sept. 15, 2006 was unprecedented: The U.S. Food and Drug Administration warned consumers they should not eat fresh spinach. By then, three people were already dead after an outbreak of E. coli ...

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