May 17, 2012
One, Two: Roberts financed his second film with proceeds from his first, which played in 287 universities. “People asked me how come I didn’t deal with the diet industry,” he says. “I didn’t know about it.”
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Last weekend, The Avengers raked in $100 million from 4,349 movie screens, for a total two-week gross of more than $373 million. Its budget: $220 million. Big numbers. But big deal. Last Friday evening, Monterey ...