Hidden Fortress started roasting coffee in 2012 to provide income for our farm. Our mission is to highlight the hard working farmers who grow the coffee and our commitment is to use only organic, sustainably produced coffee, milk, and other consumables.
Why the name Hidden Fortress? Because our little farm is tucked away in a hidden canyon in the foothills above Pajaro Valley. Also, the name is a nod to a movie by Akira Kurosawa that we happen to love. We started roasting coffee at our farm to make the farm business profitable. People loved the coffee! We have grown so much thanks to the popularity of our market cafe and our coffee subscriptions. Opening a cafe was the next logical step to make our business more sustainable and our coffee accessible to more people in our community.