Thanks for your comments, DPrice.
I do agree that there were some sincere efforts, and some that could make (and have made) a big impact. But the theme of the conference was largely that this is a game--that marketers should engage consumers as if saving the environment is like winning a video game. I don't doubt that this makes it more appealing to many consumers (essentially all those who fall on the green spectrum, but not a shade of "dark green," to use industry parlance) but it still smacks of playing with consumers and their habits and encouraging consumption, not really quite the same as setting forth to lead a green revolution.
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