Two Looks at the Trader Joe's Addiction
August 29, 2010
In my mind, the only paved place that rivals the frustration of L.A.'s 405 Freeway is the Trader Joe's parking lot. The place comes more crowded than the dancefloor at Ipanema's Carioca da Gema during Carnaval, with none of the grinding side benefits.
A recent Fortune piece about this grocery infatuation of mine and yours packs in fascinating insights by the bunch, hitting on everything from TJ's "obsessively secretive" corporate tendencies to its gargantuan revenues—sales last year were roughly $8 million, on par with Whole Foods and more than Bed, Bath & Beyond.