Duck Farm Dynasty

Marc Metzer with some newly hatched ducks. In addition to selling the just-hatched birds, Metzer Farms sells fresh duck eggs under the brand name Olinday Farms.

Driving south along Old Stage Road through the Salinas Valley, you will pass by a number of different farms. Farms that grow food, mostly, with some viticulture and floriculture operations sprinkled in. Family-owned farms that have been here for generations. Families whose surnames are as familiar to us as the crops growing right there in the ground. But as you make your way further south down Old Stage, and into Gonzales, you might find one farm that stands out from the rest. Pulling off the road, Metzer Farms looks like many other Salinas Valley ranch houses. A well-maintained home with tidy landscaping and a certain charm that suggests the house has been in the same family for generations. But just behind the gate on the right-hand side, there’s a driveway that leads to the business portion of the Metzer estate. If the barns don’t give it away, the smell certainly will.

Metzer Farms is a family-owned duck, goose, poultry and game bird farm and hatchery that was founded in 1972. From here the Metzer family has been raising, hatching and shipping ducklings all over the country for over four decades. Although they’re just one of a handful of commercial duck farms in the entire country, their operation has largely flown under the radar.

But after the Covid-19 induced “pet boom” in America, Metzer Farms had a banner year in 2020, as sales increased by over 25 percent. As a result, Metzer Farms is now in a position to expand its operation and put a new feather in its cap.

“The pandemic definitely spurred growth for our business,” says General Manager Marc Metzer. “We saw a significant increase in direct-to-consumer sales, from just a few ducklings to large backyard flocks. We’re hatching about 30,000 ducklings on average per week now, and that additional volume has definitely boosted our cash flow and opened new doors for our business.”

One of those doors will be opening very soon in Memphis, Tennessee. Metzer Farms is currently building a $6 million, 21,000-square-foot, state-of-the-art hatchery to complement its existing 10,000 square foot operation in Gonzales. Why Memphis, you might be asking?

The vast majority of Metzer Farms’ business, over 90 percent, is conducted via direct shipment to customers in collaboration with the U.S. Postal Service and FedEx, which just so happens to be headquartered in Memphis. Customers can order ducklings, or a variety of other birds, from Metzer Farms’ website and have the live birds delivered directly to their front door. This new location in Memphis, a short waddle from FedEx’s main hub, will allow for faster and safer delivery of day-old birds to customers all over the country.

“We’re excited to be in Memphis and be able to provide ducklings and goslings to people overnight across the country,” Metzer Farms owner (and Marc’s father) John Metzer says. “We will be providing a service to our customers that no one else can match.”

In addition to the logistical alliance, the new Memphis hatchery has also partnered with a collection of local Tennessee Amish families. These families, who have been farming in that area for centuries, will raise duck breeders for the Metzers, and then sell the fertile eggs back to Metzer Farms to be hatched at the new Memphis hatchery.

Doing business with the Amish is a unique experience. “Horse and buggy is their only mode of transportation,” Marc says. “They use zero electricity, so all of their farm work is done without the use of a tractor. It’s really quite fascinating.”

The home farm in Gonzales will still serve as headquarters for the family-owned business, but the expansion effort will be the focus, at least for the early part of 2022.

“It’s an exciting time for us,” Marc says. “Business is all about timing and taking advantage of growth opportunities.”

For Metzer Farms, that time is now. Might as well take a quack at it.

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